Simple because it matters.
Football unites
ERGO's sports sponsorship
We believe in the unifying power of football! At tournaments, the national teams and their players always generate enthusiasm, a unique feeling of togetherness and the desire to achieve great goals together. We would like to continue supporting this commitment in the coming years and have strengthened our partnership with the DFB as the new "Official Insurance Partner of the German Football Association".
Official Insurance Partner of the German Football Association (DFB)
We would like to continue to support this commitment in the years to come and have strengthened our partnership with the DFB as the ‘Official Insurance Partner of the German Football Association’.
This means that we will support both the men's and women's national teams and the U21 squad, the DFB Academy and the amateur football portal FUSSBALL.DE as a new partner.
The broad-based cooperation complements the existing partnership between ERGO and the DFB around the men's DFB Cup and the women's cup final, which has also been extended until the summer of 2026 as part of the new collaboration. ERGO will also continue as the title partner of the ‘DFB-ePokal powered by ERGO’, the world's only eFootball cup competition for amateur and professional gamers.
Official partner of the DFB Cup and DFB eCup
You probably feel the same way we do: the DFB Cup is a huge source of inspiration. You can achieve great things here – provided you get the support you need.
With team spirit, courage and a little luck, anything is possible in the DFB Cup. And that's exactly what inspires us, and that's exactly what reflects our attitude: you can achieve anything you set your mind to – on the football field and in everyday life. Even if that means taking risks. Because if you back the right team, you're perfectly covered.
This partnership is close to our hearts, as it is to the fans. It is a partnership that fills us with pride and joy.
In 2020, we expanded our DFB Cup partnership to include the new, virtual version of the popular club competition. As the title partner of the ‘DFB-ePokal powered by ERGO’, which was held for the first time, we are there when the ePokal winner is played out on Germany's consoles.
Official national insurance partner of UEFA EURO 2024TM and the volunteer programme
ERGO and UEFA signed a sponsorship agreement for the 2024 European Football Championship. ERGO was the official national insurance partner for UEFA EURO 2024TM.
ERGO was also the exclusive presenting partner of the volunteer programme for the tournament.
Volunteer programme: ‘Simply because it's important’
As the presenting partner of the volunteer programme, ERGO is actively contributing to Germany's role as host: for the first time, UEFA and the ten host cities are jointly organising this programme, in which 16,000 volunteers will be on hand as honorary helpers for the European Championship. They will welcome fans from all over the world to the German host cities and provide them with support on the ground to ensure they have a pleasant and smooth football experience – fully in line with ERGO's new brand claim ‘Simply because it's important’.
