Simple because it matters.
Google Remarketing or “similar audiences” function
We use Google conversion tracking. With this technology, users who have already visited our web pages and online services and shown an interest in what we have to offer are shown targeted advertising on other websites of the Google Partner network. The ads are displayed through the use of cookies – small text files stored on the user’s computer. These text files allow the user’s behaviour during their visit to the website to be analysed and then used for targeted product recommendations and interest-based advertising.
Processing Company
Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Irland
Processing company’s privacy information
The email address of the processing company’s Data Protection Officer can be found below.
data-access-requests@google.com
Purpose(s) of data processing
To measure the performance of our advertising measures and thus be able to optimise them.Data collected
Data collected
This list contains all the data that is collected by or through the use of this service.
your web query
the IP address
the browser type
the browser language
the date and time of your query
one or more cookies that may identify your browser
Legal basis
The legal basis required for the processing of personal data is specified below: Article 6(1) sentence 1 (a) GDPR (consent)
The legal basis required for using cookies and similar technologies for this tool: Section 25 (1) of the German Telecommunications Digital Services Data Protection Act (Telekommunikation-Digitale-Dienste-Datenschutzgesetz, “TDDDG”) (consent)
Location of processing
European Union, worldwide
Retention period
30 days (cookies)
9 or 18 months (log data)
Data recipient(s)
Google and its worldwide business units
Transfer to third countries
Worldwide
Further information and opt-out
Click here to read the data processor’s privacy policy and, if required, obtain further information:
If you want to object, please click on the ‘Tool Settings’ icon on the left side of the screen.
