Simple because it matters.
Google Search Ads 360
We use Google Search Ads 360 on our website, a service that helps advertisers create, manage and optimise advertising campaigns across multiple search engines. Search Ads 360 uses floodlight tags to record conversions. This allows both display and search ads to be tracked, thus avoiding duplication of conversions across multiple channels while creating a more accurate picture of the advertising fees paid. The data is collected and analysed solely on a pseudonymised basis which in principle means that it is no longer possible to identify you.
We also store the Google Click Identifier (GCLID) to allow us to assess the performance of our advertising campaigns. A partial revenue value is assigned to a GCLID. The attributed revenue value is transmitted back to Google to assess and optimise ad placements.
In the context of call tracking, call data (date/time, duration, provider) is recorded in pseudonymised form and enriched with revenue values.
The cookies stored by Google Search Ads 360 are deleted after 90 days at the latest. Further information on data privacy and Google’s terms of use are available at: https://policies.google.com/privacy?hl=en-GB
Processing company
Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland
Processing company’s privacy information
The email address of the processing company’s Data Protection Officer can be found below.
data-access-requests@google.com
Purpose(s) of data processing
To measure the performance of our advertising measures and thus be able to optimise them.
Data collected
This list contains all the data that is collected by or through the use of this service.
your web query
the IP address
the browser type
the browser language
the date and time of your query
one or more cookies that may uniquely identify your browser
the Google ClickID to collect pseudonymised advertising campaign data
call data (date/time, duration, provider, revenue, …)
Legal basis
The legal basis required for the processing of personal data is as follows: Article 6(1) sentence 1 (a) GDPR (consent)
The legal basis required for using cookies and similar technologies for this tool: Section 25 (1) of the German Telecommunications Digital Services Data Protection Act (Telekommunikation-Digitale-Dienste-Datenschutzgesetz, “TDDDG”) (consent)
Location of processing
European Union, worldwide
Retention period
30 days (cookies)
9 or 18 months (log data)
Data recipient(s)
Google and its worldwide business units
Transfer to third countries
Worldwide
Further information and opt-out
Click here to read the data processor’s privacy policy and, if required, obtain further information:
If you want to object, please click on the ‘Tool Settings’ icon on the left side of the screen.
