ERGO presents: Augmented reality app for museum visitors


Cooperation with Düsseldorf Kunstpalast

Digitalisation & Technology, 14.11.2023

A different kind of digitalisation: visitors to the Düsseldorf Kunstpalast can now experience augmented reality (AR) thanks to an app developed by ERGO.

Leporello Kandinsky Kunstpalast App

For young museum visitors in particular, digital offerings often represent an important gateway to the museum. More than 100 of the works on display at the Düsseldorf Kunstpalast can be experienced in the digitally enhanced tour of the collection. 20 works can also be discovered via AR in a separate tour. Augmented reality stands for "extended reality" and, in the context of the new Kunstpalast app, means that the real work of art is initially shown on the mobile phone display, but additional animations and image elements can be called up in digital form.

Extensive experience with digital worlds

With the help of ERGO as a digital partner, a German art museum is thus combining augmented reality and augmented reality in its app for the first time on a large scale and thus offers a unique museum experience. ERGO has already gained extensive experience with virtual worlds and has been supporting the state capital Düsseldorf with a wide range of digital initiatives on a project-related basis since 2019. ERGO has already realised an educational gaming website for children for the Kunstpalast.

Fancy some art and a coffee? 

Then come to the Palace Festival at the Kunstpalast on 25 November between 11 am and 6 pm.  As a digital partner and sponsor, ERGO is offering all visitors who have downloaded the Kunstpalast app a free coffee. We think it's a great opportunity to admire the latest works of art and treat yourself to a coffee at the same time. Admission to the exhibition is free on that day. You can find more information here:

www.kunstpalast.de/en/event/palast-fest/

Your opinion
If you would like to share your opinion on this topic with us, please send us a message to next@ergo.de.

Related articles

Digitalisation & Technology 07.06.2023

Consultations in virtual reality

Are you interested in an insurance policy but don't want to take it out online or on the phone because you have too many questions and need detailed advice? But you also don't want to go to the agent or invite him or her to your home? No problem: if you have VR glasses from Meta, you can now get advice from ERGO via those googles!

Digitalisation & Technology 30.08.2024

“Getting to know blockchain and NFTs – in a playful way”

How do blockchain and NFTs work? Do they already exist at ERGO? Emilia Dang, ERGO Innovation Lab, and Roman Stammes, ERGO Metaverse team, tell us in an interview.

Digitalisation & Technology 05.07.2024

New horizons – Insurance in the era of the metaverse

It’s certainly one of the largest gambles on the future that we are seeing today. A trend that will revolutionise almost every area of our professional and private lives. And is already being talked about as a market worth trillions. We’re talking about the metaverse. An editorial by ERGO CDO Mark Klein.